We asked Dutch marketers who use AI daily whether it made their work cheaper, faster and better. Almost none said yes to all three. Usually faster, rarely better. Here is what they told us, and what a year of building AI visual systems for bol taught us.

The best way to choose a creative agency is to find out who will actually do your work, not who shows up to win it. Most agencies pitch with seniors and deliver with juniors. Here is what to ask before you sign.

A brand campaign in the Netherlands runs from a few thousand euros to well into six figures. The spread comes down to scope, and to one thing people confuse constantly: making the campaign and buying the media are two different budgets.

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