Ever evolving.
During a period of 3 years we’ve adapted, evolved and implemented many changes to the kpn branding. Ranging from logo iterations, instore materials to internal documents.
This means a lot of logo decks, a lot of materials and a lot of trial and errors to see if it still holds together without a pay-off for example. Or if the same logo can be used on a colored background, determining what the boundaries are to make sure a logo still reads and playing with the wordmark.
One of many.
First off, the green used in printed materials deviates from the online presence of kpn. This is a clear decision from kpn because they took the ‘digital first’ route.
The sim-card is one of many assets we’ve made.
Think of loading screens, ‘error’ screens, outdoor signage, storyboards for animations and brief documents. Again, the assets are too numerous to show but below are some that were made to roll out the green carpet further.
lllustrated.
Every few months there would be a project that needed a fresh look at how icons and illustrations were used.
Think of online usage but also explainer-type animations or in-app icons. It’s no exaggeration to claim that there were more than two hundred of these illustrated icons made.
As you can see, they also add more colors to the green spectrum which is a nice fresh addition.
A collection.
It is very tempting to show everything we’ve done but it is hard to compile three years of work without overdoing it.
Here is a glance at ID-chains, phonecovers, Dutch ‘Welcome”screens and an ‘error’ screensaver.