Where are
we running?!

No idea, but it was on pillows. This is an honorary campaign, among two others that we set up during.

Alongside The Merge Agency and with Ancel we set up three campaigns that almost ran parallel. One for the launch of Brooks Best Fest where you could win badges on Strava to celebrate your personal bests, one for the launch of the Glycerine 17 (walk on pillows) and a third for the Ghost 12 integral with Best Fest.

The ads, illustrated Strava badges, banners and overall general Design was done by Studio Yukon, the ad illustrations were made by Alexandra Zutto.