Where fairytales
come true.

Efteling wanted to celebrate the launch of their new attraction with a set of collectibles for their younger visitors.

The coins were designed with a diversity of effects like holographics, glow-in-the-dark and metallic items on them which all attribute to the lore of the attraction itself: Symbolica.

They could be collected in a binder and to top this off a traditional Dutch game called Sjoelen was rebranden for the coins.

For this game you need a base, so we took the Castle of the Efteling and transformed it into the Symbolica Sjoelpaleis.

There was also an app so you could Sjoel anywhere you want!