It all begins with
an idea.
Or an e-mail.

All out of the blue an e-mail appeared with the question if “designing the packaging of a new product for Danerolles would be a good fit?”

This was an amazing opportunity to do something totally different. It’s not often you get the chance to design the look and feel of a new product in three fold. “It can be totally different than the existing products Danerolles is known for as long as it is fresh, alluring and colourful.” Say no more…

The keywords that came to mind were smooth, rich, buttery and yes creamy. It had to carry a bit of the sentiment of the candy stores of old.

You can find the cookie dough in the chilled section across the Benelux and Scandinavia.