It all begins with
an idea.
Or an e-mail.
All out of the blue an e-mail appeared with the question if “designing the packaging of a new product for Danerolles would be a good fit?”
This was an amazing opportunity to do something totally different. It’s not often you get the chance to design the look and feel of a new product in three fold. “It can be totally different than the existing products Danerolles is known for as long as it is fresh, alluring and colourful.” Say no more…
The keywords that came to mind were smooth, rich, buttery and yes creamy. It had to carry a bit of the sentiment of the candy stores of old.
You can find the cookie dough in the chilled section across the Benelux and Scandinavia.
The packshots for the online retailers were made in 3D. We’ve also done preliminary tests in Blender to see if the actual design works well.
Sometimes
a V2 is needed.
Although the style of the Cookie Dough range was well received and rated as ‘fresh’,
it felt a bit too far from the rest of the Danerolles family. This is why we’ve updated the design more towards the canned dough products which also received a refresher at the same time.
