45% veggies,
55% growth
Alongside the development of packaging, which technically counts as part of the (re)Branding trajectory, we also took on a small but significant step in the adaptation of the logo and explored the color library and use on-pack.
Magioni grew from a one-product company having only pizza crusts made from cauliflower, to a company with several products being developed like American pancakes, frozen pizza’s (with topping ) and some that are still in production.
This also meant that the iconic logo needed an update. On the ‘i’ you can see a small pizza slice. Of course, this had to be changed. A small change but significant in the next steps for Magioni.
We took in account that introduction of a new range of products also meant that the color library needed expanding, keeping true to the brand.
Taste the r……
We opted to use the same colors as a base and enhance the saturation to make the palette vibrant, fresh and stand out on the shelves.
To optimise brand recognition we decided to use one specific color from the palette on all products within the range, making it the main color.
Orange and yellow tested best.
Tribute
Because Magioni uses a hero ingredient, cauliflower, they wanted a small tribute on their site.
Replacing the pizza slice, the page now has the cauliflower icon.
The photography was outsourced to match the new look and feel. More vibrant and tasty.
