Danerolles ‘Fresh Cookie Dough.’
Art Direction, Copy-and Packaging Design
First off; This was an awesome opportunity to do something totally different. It’s not often you get the chance to design the look and feel of a new product in three fold. “It can be totally different than the existing products Danerolles is known for as long as it is fresh, alluring and colourful.” Say no more…
The keywords that came to mind were smooth, rich, buttery and yes creamy. It had to carry a bit of the sentiment of the candy stores of old.
This assignment required a bit of Art Direction, Copy Writing and of course a healthy dose of Illustration and Design.
You can find the cookie dough in the chilled section across the Benelux and Scandinavia.
Packshots
Of course any Designer worth his salt has some Photoshopping experience. So, when packaging designs change there is also a need for a new packshot for the online stores. That is where I came in.