An apple for
your thoughts.

It sounds simple: Redesign Pink Lady’s PinKids® in such a way that would make it more appealing towards the kids.

The brief was more tailored towards the packaging only in a Graphic Design way but me and Diederik felt like there was more to gain with this.

We designed a world, characters and a story that can be used for branding and entertainment for kids.

Think of eco-friendly packaging designs, merchandise and even animations.