A month?
Yes, the
whole month!
For HBM Machines, Richard Beerens and Jordy Wedding, created the visual identity of Black November 2.0. A refresher compared to last year but not too different to still be recognisable for the client base.
The “stock” mechanism in the logo was inspired by the battery-bar of their powertools.
A whole month packed to the brim with deals on all sorts of tools. A great campaign for a great client, what’s not to love?
This was very much a digital campaign consisting of Motion Design and several online assets.
Assets, assets, assets. Assets.
The ads shown here are just a mere drop in the bucket when it comes to the amount that were created to showcase the range of current deals (as seen in the animation) or to highlight a specific product as seen on the bottom.
All in all quite the amount of assets were created in Dutch, French and German, each tailored towards a specific platform and audience.
